How good would it be if you could ask your Google Analytics “How many new users did we have from organic search on mobile last week?” and get the answer instantly, and for free? Well now you can.

The new Analytics Intelligence feature, which As Google Partners, Digital Allies have had access to since January, is being rolled out in English to all Google Analytics users right now.

It will mean that rather than a few beleaguered members of a marketing or IT team fielding questions about digital marketing performance from people across all parts of a business, those stakeholders will be able to interrogate the Analytics data themselves without detailed knowledge of the product, getting their answers directly.

Click the link to view a short video of how it works – give it a try!