Sedbergh School is one of the top independent boarding schools in the north of England. The school had a good flow of families joining the school from the local area but they wanted to target families living beyond a two our travel radius from the school. Digital Allies reviewed their marketing strategy and created a number of geo targeted, paid search campaigns targeting families looking for a full boarding school education for their children. This opened up the customer base to families living beyond a two hour radius of the school, generating significant interest from major conurbations across the country.
Objective
To drive awareness for the school in key geographical regions across the UK.
Results
Web traffic increased 50%
New leads increased 30%
Registrations increased by 15%
- Digital marketing
- Online Strategy
- Paid search PPC
