Northumberland College

Digital Allies have managed a wide-ranging Google Ads and Facebook PPC advertising campaign for several years. Targeted search, display and social adverts ensure that the College’s key student recruitment messages are in front of the right people – students, parents and other influencers – at the right time.

Northumberland College stats

Dual objective
To promote a specific course.
To drive interest in open days.

Results
An age and geo-targeted campaign achieved over 1.2m impressions with a reach of 121,342. This targeted exposure resulted in 10,019 link clicks (enquiries) within budget.

  • Digital marketing
  • Online strategy
  • Paid social

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