Crowne Plaza Newcastle

About the client

The Crowne Plaza Newcastle wanted to increase the enquiries for their spa packages.
They had not been running any Google Ads before but were interested to test and see if it could become a profitable channel.
Digital Allies Partnered with the client in early 2019 to drive more sales and enquiries for the hotels spa facilities.

What we did

The clients website is very popular which allowed us to instantly created tailored remarketing campaigns from users that had visited the spa page but had not.

The account was using enhanced CPC which allows Google more control of bidding. We changed this to manual and used the data within the account to set bid adjustments and bids based on time of day, devices, gender, user location.

We created specific ad copy for courses with strong call to actions.

  • Paid search PPC
  • Online strategy
  • Digital marketing

The Digital Allies newsletter brings you free resources and new thinking about all aspects of digital marketing. By signing up for it you will get notice of our events before anyone else and we will only be in touch if we have something that we think you will be interested in.  You can unsubscribe at any time. See our privacy policy for more information on how we take care of your information.