Return on investment was impressive, with a return of 831% during October 2018.
The star performer was the Beanies Christmas Advent Calendar with an ROI of 6681%.
Beanies were keen to explore Paid Search (PPC) advertising as a way to arrest the downward trend in their online sales. Digital Allies undertook detailed research into the coffee market and Beanies customers in order to establish where the consumer was in terms of their online activity and how best to reach them with targeted marketing messages through Google Ads.
Based on the research, a range of search targeted Google Shopping Channel, Google Display and Google Remarketing adverts were tested and refined.
- Digital marketing
- Online Strategy
- Paid search PPC