PPC Training Courses and Workshops


Pay Per Click (PPC) advertising is a fantastic way to get in front of your customers when they are actively looking for your products or services. However, given the increased level of competition in the PPC market, you truly need a robust and well-executed paid strategy to ensure that you make the most of your traffic and your budget.

As a Google AdWords Certified Partner, our PPC experts will share with you everything they know about the ever-changing world of paid search to help you achieve the maximum return on investment.

Our comprehensive Google Adwords training course will provide you with all the requisite skills needed to create efficient, well-structured PPC campaigns. We will demonstrate how to master all aspects of AdWords, including display, search, dynamic search ads, Google Shopping, RLSAS and product listing ads.


Who Should Attend?


We have designed our PPC training courses for anyone who is either looking to increase their knowledge of PPC or directly involved in running campaigns. Regardless of whether you are a marketer, business owner, account manager or student, we will show you how to get the best possible return from your search marketing budget.

Who are the trainers?


Our expert-led hands-on training day is delivered by Steven Parker who runs training courses for the Digital Marketing Institute and the CIM and is also a Google AdWords Qualified Individual. Matthew Bryson is also an expert and a Google AdWords Qualified Individual.


How many are in the room?


To ensure maximum learning outcomes, we operate a strict limit of 10 delegates on each course. This is to allow our trainers the time to sit with you directly in your analytics accounts; this is not a one size fits all training course.

What do I need?


A laptop with WiFi and access your Google Analytics account. We will provide catering and refreshments from our in-house bistro, and all dietary requirements can be catered for, just drop us a line one week before the course date.


What does the course include?

  • What is PPC?
  • Introduction to Google AdWords/PPC
  • Terminology explanation
  • Bidding & Quality Score
  • What is quality score
  • How to improve quality score
  • Keywords & Match types
  • Keyword methodology
  • Match types
  • Negative keywords
  • Account set up and Access
  • Account structure
  • Settings and reporting goals
  • Campaign settings
  • Ads & Ad extensions
  • How to write great ad copy
  • Ad extensions
  • Tracking options
  • Tracking conversions
  • Linking accounts
  • Optimisation
  • Defining strategy
  • Reporting and Measurement

What Will I Learn?

Once you have completed our PPC training course, you will:

  • Have a solid understanding of PPC terminology and how the bidding system works
  • Be comfortable setting up paid campaigns and ad groups with knowledge of the various keyword match types and campaign settings
  • Be able to use ad extensions and write ad copy that draws the eye and the click of the user
  • Be able to set up conversion tracking based on your campaign goals effectively
  • Have a sound understanding of troubleshooting and optimisation techniques to improve campaign performance
  • Be able to export data for measurement and reporting and tell compelling stories using Google Data Studio

Anything else I need to know?


It’s a relaxed environment where the stupidest question is the one that you don’t ask. The parking and wi-fi are free and easily accessible. As we’re in a fantastic state-of-the-art facility we can cater for the individual needs of everyone, just drop us a line with any requirements.

How much does it cost?


It is £295 per delegate which includes all training materials, refreshments and lunch. If you’d like to receive an invoice, then please contact us directly.