Google Analytics Training Courses and Workshops


Google Analytics is such a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing.

Come and learn insider tips from the expert practitioners using the platform day in, day out. 100% of previous delegates agree that they learned practical tips to use in their place of work.

Google Analytics should no longer be a platform which is kept by the marketing team. Business owners, senior management professionals and departments need to understand the website activity to inform future decision-making

You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.


Who should attend?


The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.

What will I achieve?


Increased knowledge and a better understanding, we guarantee that! We are also the only training provider who will guide you through the Google Fundamentals course with hands-on application.


How many are in the room?


To ensure maximum learning outcomes, we operate a strict limit of 10 delegates on each course. This is to allow our trainers the time to sit with you directly in your analytics accounts; this is not a one size fits all training course.

What do I need?


A device to access your Google Analytics account and that’s it! We’ll provide catering and refreshments from our in-house bistro, and all dietary requirements can be catered for, just drop us a line one week before the course date.


What does the course include?

We will cover the following elements throughout the duration of the day.

  • Introduction to Google Analytics
  • Why use Analytics?
  • Limitations of the data.
  • What are Metrics and Dimensions?
  • Fundamental Set up including – Filters and Segments
  • Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces.
  • ECommerce Tracking, Event Tracking and Goal Setting
  • Interpreting the Data
  • Creating Custom Dashboards
  • Generating and using Custom Reports
  • Day-to-Day Administration
  • Google Analytics Competition

Who are the trainers?

Our expert-led hands-on training day is delivered by Steven Parker who runs training courses for the Digital Marketing Institute and the CIM and is also a Google Analytics Qualified Individual. Matthew Bryson is also an expert and a Google Analytics Qualified Individual.

Anything else I need to know?

It’s a relaxed environment where the stupidest question is the one that is not asked. The parking and wi-fi are free and easily accessible. As we’re in a fantastic state-of-the-art facility we can cater for the individual needs of everyone, just drop us a line with any requirements.

 Does this qualify for CPD?

Yes, it does, if you’re a member of the Chartered Institue of Marketing or Chartered Institue of Public Relations, then this will count towards your qualifying hours.