Our digital marketing training covers the core aspects of digital marketing, such as Google Analytics, Google Tag Manager, Google Ads, social media marketing, and search engine optimisation.

We believe that digital marketing training should lead to practical, actionable outcomes. That’s why all of our training is delivered in the classroom; you can try and put everything we cover into practice while our trainers are there to provide support.

Our training team is full of marketing practitioners with years of experience across a range of sectors. They are able to give you tips and advice that are relevant and useful.

The team at Digital Allies work as consultants for a number of colleges and universities, provide advice for business and marketing students, and work with SMEs, multinationals, and not-for-profit organisations.

We have also delivered lectures on behalf of the Digital Marketing Institute and the Chartered Institute of Marketing, meaning all our courses are underpinned by the latest academic research.

Digital Marketing Training Topics

Our training usually covers the topics below. To discuss any other requirements please contact one of our Allies.

Bespoke course process

While we offer a standard suite of training packages that are suitable for most companies and budgets, we can also create a programme that is tailored towards your organisation’s specific needs. This involves:

  • A needs analysis to determine what the training should cover.
  • A pre-course self-assessment to understand what prior knowledge you and your team have.
  • A choice of training dates and locations.
  • Follow-up sessions or phone calls to ensure the training has helped you reach your objectives.
  • Additional practical tips delivered straight to your inbox.

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