Google Tag Manager Training


Google Tag Manager (GTM) is a free and straightforward tool that allows you to add, alter and delete marketing and measurement tags to your website in a few clicks without the need to rely on webmasters and IT teams.

Theoretically speaking, more tags on a page equals more data to measure and help drive revenue for your business.

Take Back Your Campaigns


With our one-day GTM training courses, we will provide you with all the requisite skills to get up and running with Tag Manager. We will give you a genuine understanding and provide actionable training that you can take back to the office with you.

Once you have done this course, you will be confident about what you need GTM to do, and most importantly, how to do it for yourself!

Train Using Your Own Data


Our hands-on GTM training courses are suitable for all levels of experience, from those who are hearing more and more about it but are not sure where to start; to those who are already using the GTM but want to leverage its real potential and power.

Gone will be the need to rely on your developers to implement marketing tags. You will be extremely comfortable with GTM terminology, and you will have no problem in quickly and reliably adding the tags you need to your website.

What Topics Are Covered?


So you get the most out of the training course, we start with the very basics of GTM and then gradually work through to the more advanced concepts. At the end of the day, you will have all the knowledge you need for a full site implementation.

Throughout the course of the day, some of the topics we will cover include:

  • Introduction to Google Tag Manager
  • Setting up Tag Manager accounts and installing containers
  • Controlling versions and user access
  • Using Tags, Triggers (Rules) and Variables (Macros)
  • Using Built-In Tags
  • Adding code to capture specific Google Analytics events
  • Implementing a data layer
  • Time-saving best practices
  • GTM Capabilities & Limitations

Who are the trainers?


Our expert-led hands-on training day is delivered by Steven Parker who runs training courses for the Digital Marketing Institute and the CIM and is also a Google Qualified Individual. Matthew Bryson is also an expert and a Google Tag Manager Qualified Individual.


How many are in the room?


To ensure maximum learning outcomes, we operate a strict limit of 10 delegates on each course. This is to allow our trainers the time to sit with you directly in your analytics accounts; this is not a one size fits all training course.

What do I need?


A laptop with WiFi and access your Google Analytics account. We will provide catering and refreshments from our in-house bistro, and all dietary requirements can be catered for, just drop us a line one week before the course date.


How much does it cost?


It is £295 per delegate which includes all training materials, refreshments and lunch. If you’d like to receive an invoice, then please contact us directly.