Search Engine Optimisation (SEO) is the way you engineer your website so that it appears on the early pages of a search engine for relevant user searches. SEO is a rapidly evolving discipline where changes are perpetual, which means staying abreast of changes is critical.
With search engines driving the majority of traffic to your website, changes in how your business ranks because of updates could have a real impact on your business’ bottom line – this is where Digital Allies can add real value.
Some organisations fail to realise that they are exposed to future updates through past work to their website.
We believe that you cannot adequately plan for the future without considering what has happened in the past. Understanding this means we can mitigate any risk proactively. All too often webmasters and company owners reactive action can sometimes be a case of too little, too late.