PPC Advertising and Management Services

Want to target a particular person in a specific place at a given moment with a specific message? No problem. PPC puts you in front of your target audience when they are ready to convert.

Whether you want to target customers on desktop or mobile, PPC is one of the most effective components for satisfying consumer demand quickly. Most searches start on Google. Make sure your business is found with Paid Search Advertising.

Kick Start Your Paid Campaigns

 

Many independent retailers are now being relegated in search engine results by big brands. However, a solid PPC campaign provides a solid foundation from which to grow your business. Digital Allies are skilled in every component of Paid Search, from AdWords and Google Shopping to RLSAS and Gmail ads.

PPC is a fantastic way of gaining quick exposure and testing the water before embarking on a full SEO campaign. It gives insight into your most popular keywords and their impact on traffic levels, which are then rigorously benchmarked against your competitors.

 

A Meticulous Approach To PPC

 

When done well, AdWords is a fantastic way to see a strong return on spend, but the campaign must be set up and structured well to avoid your business being vulnerable to unnecessary spend.

Our work revolves around treating every penny we spend on your behalf as if it is our own, ensuring that you are getting the best Cost Per Acquisition (CPA) that you can.

 

Not Just AdWords

 

Here at Digital Allies, we have a wealth of paid search expertise that covers the following:

  • Google AdWords
  • Bing Ads
  • Google Shopping
  • Gmail Ads
  • Remarketing Lists for Search Ads (RLSAS)
  • Retargeting
  • Mobile App Promotion

PPC Audit

 

Before we commence work on any PPC campaign, we first need to shine a spotlight on your Paid Search activity to date. As part of our auditing process, we will investigate:

  • Current paid campaign performance review
  • Best and worst performing keywords
  • Account structure
  • Landing page analysis
  • Network analysis – search, shopping, display and remarketing

Driven By ROI

 

Once we have gathered as much knowledge and insight as physically possible from our initial audit, we then craft a tailored strategy and implementation plan that will help you to achieve your business objectives.

That isn’t all either, we will continue to monitor and refine your campaigns once they are up and running to extract as much value as possible.