Online Reputation Management Services

The importance of how your brand and notable individuals’ digital personas appear is growing fast. We are a society who are ‘always on’ and constantly connected to the web, ready to share experiences at the touch of a button.

They Are Talking About You

 

Quite often the sharing of the experience, whether positive or negative, leaves an indelible mark online. Once indexed by the search engines it is difficult to remove.

Sure, if it’s libellous or defamatory then you have the right to have it removed or ‘forgotten’, but it can be a lengthy and patchy process. Add the rise of review sites such as Glassdoor, Trust Pilot and Trip Advisor as well as social media platforms and the risk of someone saying something you don’t agree with has never been greater.

Google Is Your Tombstone

 

If you were walking through a cemetery and someone’s gravestone said “Philanderer”, or perhaps “Alcoholic”, then whatever that tombstone was engraved with would influence your opinion of that person (even though you’d never met them).

The same can be said for Google, which has become the first touch point that many people have with a brand.

Sentiment Analysis

 

We use a range of tools to gather a constant stream of public online content such as tweets, reviews, Facebook comments, blog posts and news articles.We

We then analyse this data to assess whether the content is positive or negative, or more importantly whether what is being said could affect your reputation.

Search Results Monitoring

 

If the first page of a search for your brand or one of your related stakeholders (CEOs and MDs etc.) has some negative content associated with it, then this is something you should worry about.

We can help you identify any changes to results for searches relating to your brand and stakeholders, allowing you to assess the best way to proactively address them.

Upcoming Issues & SWOT Analysis

 

We work proactively with you to recognise any upcoming issues that could potentially harm your online reputation.

Identifying potential issues early allows us to get a head start on identifying any assets that could help to minimise any potential fallout or mitigate negative feedback.