The importance of how your brand and notable individuals’ digital personas appear is growing fast. We are a society who are ‘always on’ and constantly connected to the web, ready to share experiences at the touch of a button.
Quite often the sharing of the experience, whether positive or negative, leaves an indelible mark online. Once indexed by the search engines it is difficult to remove.
Sure, if it’s libellous or defamatory then you have the right to have it removed or ‘forgotten’, but it can be a lengthy and patchy process. Add the rise of review sites such as Glassdoor, Trust Pilot and Trip Advisor as well as social media platforms and the risk of someone saying something you don’t agree with has never been greater.
If you were walking through a cemetery and someone’s gravestone said “Philanderer”, or perhaps “Alcoholic”, then whatever that tombstone was engraved with would influence your opinion of that person (even though you’d never met them).
The same can be said for Google, which has become the first touch point that many people have with a brand.