Want to understand your users better and figure out how they interact with your site? The first place you need to look is Google Analytics.
‘Big data’ is a popular term right now. At Digital Allies, we are not overly concerned with buzzwords, media speak or TLAs (Three Letter Acronyms). Our analytics consultants are more concerned with helping you to use your analytics data so you can make smarter decisions, and provide you with the insight you need to execute compelling marketing campaigns!
The number of customer touchpoints that occur before they are ready to buy has increased significantly over the last few years. If that wasn’t enough, these touchpoints incorporate a multitude of devices and channels in an infinite number of different combinations; spanning across a number of weeks or months. Trying to extract any discernable insight from this vast expanse of touchpoints and ‘micro-moments’ can be an almost impossible mission.
As Google Certified Partners, we can help you to join the dots and get an innate understanding of your customers’ digital behaviour. Turning data into insight is the key to reaching the right people, at the right time, with the right message, leading to significant improvements in your online performance.