Digital marketing buyers face a difficult challenge when trying to navigate the digital landscape. It is, therefore, important to have a clear understanding what you need to buy.

As digital marketing procurement consultants, we can help you to get answers to key questions such as:

  • How much should we be paying our digital marketing agency?
  • How do I know that an agency can genuinely deliver what it is proposing?
  • Should I outsource my digital marketing requirements, or should I bring someone in-house?
  • What is the most efficient way of creating a brief or Request for Proposal (RFP), and how can I get agencies to work together effectively?


With over twenty years of experience in the digital marketing industry, both in-house and agency-side, we will find you the best agency for your own unique needs.

What’s more, our aim to make digital marketing more open and impartial means we are not confined to agencies and suppliers that have simply paid to be on a list.

Our Digital Marketing Procurement Services Include:


Having a full and thorough brief to go out to tender with is essential, no matter what the size of the contract.

In our experience, most of the common issues when it comes to digital marketing procurement arise because the details of the project have not been properly thought through; mainly because stakeholders get too swept up in the excitement to get their project underway.

As part of our digital marketing brief and RFP writing service, we will first ask you to write up your brief, and then we will fully interrogate it, using our valuable digital experience and knowledge to enhance it with technical specifics.

We will ensure that exactly what you need is detailed at the start and add clarity to what you’re looking for and how you will evaluate the submissions including:

  • Expectations
  • Responsibilities
  • Guidelines
  • Scope & Deliverables
  • Milestones/Timelines
  • Budget

Often an unbiased and objective fresh pair of eyes can spot things others close to the project miss, but we won’t try to sell you things you don’t need or dazzle you with technical jargon.

Being clear at the outset of what the project includes and the outcomes to be achieved will avoid adding additional requirements later, which can be expensive and cause milestones and deadlines to be missed.


We have been pitched to more times than we care to count! However, one major upside of this is that we now have a sound understanding of the key things you should be presented with when service providers pitch for your next project.

We can help you to provide agencies with a robust set of rules that they can either; follow (or bend) to create a distinctively brilliant personalised pitch that best answers your requirements; or ignore and fill with obtuse assumptions and amateur sales tactics that invariably turn you cold.


If you’re procuring a marketing service for the longer term we can also supply on-going project management or third-party challenge, for the duration of the contract or at critical points, to ensure the project stays focused on what you and your business need.


Buying digital marketing is radically different to traditional marketing procurement.

Digital Marketing is a highly dynamic, technology-driven marketing channel that allows marketers to make decisions in real-time, based on a combination of cost, value and quality.

This shift means that more and more companies are beginning to see digital marketing as not just as a cost but as an investment that can provide real value.

However, with the explosion of new software, technologies and innovations, the procurement of products and services in the digital world is more complicated than ever. The rise of these new technologies often means that there are newer, and perhaps more practical ways of doing things, even though you have just implemented your shiny new website that took a year to build, which may not even meet the ever-changing expectations of your customers.