1. BRIEF AND TENDER WRITING
Having a full and thorough brief to go out to tender with is essential, no matter what the size of the contract.
In our experience, most of the common issues when it comes to digital marketing procurement arise because the details of the project have not been properly thought through; mainly because stakeholders get too swept up in the excitement to get their project underway.
As part of our digital marketing brief and RFP writing service, we will first ask you to write up your brief, and then we will fully interrogate it, using our valuable digital experience and knowledge to enhance it with technical specifics.
We will ensure that exactly what you need is detailed at the start and add clarity to what you’re looking for and how you will evaluate the submissions including:
- Scope & Deliverables
Often an unbiased and objective fresh pair of eyes can spot things others close to the project miss, but we won’t try to sell you things you don’t need or dazzle you with technical jargon.
Being clear at the outset of what the project includes and the outcomes to be achieved will avoid adding additional requirements later, which can be expensive and cause milestones and deadlines to be missed.
2. PITCH PREPARATION AND ATTENDANCE
We have been pitched to more times than we care to count! However, one major upside of this is that we now have a sound understanding of the key things you should be presented with when service providers pitch for your next project.
We can help you to provide agencies with a robust set of rules that they can either; follow (or bend) to create a distinctively brilliant personalised pitch that best answers your requirements; or ignore and fill with obtuse assumptions and amateur sales tactics that invariably turn you cold.
3. FULL PROJECT MANAGEMENT
If you’re procuring a marketing service for the longer term we can also supply on-going project management or third-party challenge, for the duration of the contract or at critical points, to ensure the project stays focused on what you and your business need.