Companies don’t need content; they need things to happen when they publish content. A robust content strategy is a catalyst for improved business performance.
Over time, many brands have fallen prey to the “more content is better” mentality. Instead of intentionally developing content as an extension of a company’s purpose and target audience, content has become a quest for volume. We don’t agree.
Your content — whether that is the words you have on your homepage, your product descriptions, your blog posts, your emails, the way you speak to your customers on social media, even the design of your packaging — must be part of a seamless experience across mediums and channels.
Trust and reputation are critical to any organisation’s success. Your content helps to builds that reputation for many people. Moreover, if you understand how to offer the right content for people depending on where they are in the purchase funnel, more people will decide in your favour and reward you with their business.