700% increase in property enquiries

28.4% increase in property sales/lettings

CLIENT

Prince Bishops Homes is a not for profit, registered provider of qualitative and flexible housing solutions across the North East. providing a variety of support options to purchase or rent one of their homes.

OBJECTIVES

To increase its reach across the North East, Prince Bishops Homes wanted to reach 800,000 First Time Buyers cost-effectively, and significantly increase the number of property enquiries and sales that come through the website.

METHOD

Prince Bishops Homes knew that people looking to get on the property ladder were the best target for their unique offering, so they created a mix of editorial content and dedicated landing pages that shone the spotlight on how its products such as ‘Rent Then Buy’, helps people to become mortgage ready.

Prince Bishops Homes shared this content on Facebook, Twitter and LinkedIn, and used insights to learn more about its audience over time. In addition, new and upcoming developments and properties were created and promoted so they could reach as many people as possible looking to buy or rent properties in the North East, and drive them to arrange a viewing or submit a property enquiry.

What Our Clients Say

“Digital Allies offer an excellent service and have played a critical role in making digital communications part of our core business strategy. Their knowledge and use of sophisticated tools allow us to efficiently and effectively reach the right people at the right time, while maintaining low costs and producing accurate reporting for invaluable insight and continued improvement.

The Digital Allies team are able to provide digital marketing specialists that cover the full spectrum of digital marketing; with technical, analytical and creative consultants at our disposal. This allows us to rest assured that our approach is “cutting edge”, which is vital for a business that is developing at the speed that we are.

I have been particularly delighted with the dedicated support that Digital Allies have provided to our business.  They are very much the “experts” you hope to find; people that speak clearly and definitively and not in the language of jargon and fluff.

On top of their consulting work, their statistical analysis provides us with reporting based on the metrics that matter to us, providing us with invaluable management information.”

Moya Jones, Development Director, Prince Bishops Homes

 

36.3% increase in reach

£0.51 average cost per property enquiry