93% of Aston Martin's target audience reached

10 qualified leads collected via Facebook lead adverts

CLIENT

No introductions necessary. Aston Martin is an independent spirit. It’s rich and prestigious history defines Aston Martin as truly unique in the automotive world. Founded in 1913, the company has developed into an iconic brand synonymous with hand-crafted luxury, peerless beauty, incredible performance and international motorsport glory.

OBJECTIVES

Aston Martin Newcastle wanted to increase awareness of their new state of the art facility, as well as promote the launch of the Aston Martin DB11 to men and women aged over 18 who had a very high household income and were considering buying a Luxury car.

METHOD

The power of Facebook’s lead adverts combined with their advanced targeting solutions, presented the ideal way to find people who were considering buying a luxury car. In addition, the use of lead adverts enabled Aston Martin to capture valuable information from prospective customers incredibly quickly.

Most importantly, this data could then be automatically shared with Aston Martin’s customer relationship managers, allowing them to follow up on promising leads.

£30 average cost per lead

90% of leads generated from new customers