Paid social

Overview

Paid social advertising options exist for most social media platforms and are becoming a major force in online advertising due to its targeting capabilities. We manage campaigns across Facebook, Twitter, Instagram, Linkedin, Snapchat and Pinterest on behalf of our clients. There are many options available that can meet a range of marketing objectives for businesses of all varieties.

Data Driven

We look at who is visiting your website and buying your product or service and then use social media to reach out to people who match your existing customer profile increasing the chances of a conversion.

Each platform has its own range of targeting criteria allowing advertisers to talk to the audience they want to. With our social media advertising services, you will be able to target people who:

  • have previously purchased from you
  • have engaged with you on a social media platform
  • have watched one of your videos
  • have visited your website or a particular page
  • have completed a particular action on our website such as add a product to their basket

Multiple formats

We will help you to choose the best ad types for your objectives and create the copy for the following formats:

  • Lead Adverts
  • Offer Claims
  • Events
  • Canvas
  • Video Views
  • Post Engagement

Accountable Results

Using the tracking Pixels in parallel with Tag Manager, we track and measure traffic to your site. This allows us to report on the following;

  • Ecommerce Revenue
  • Conversions and Leads
  • Key Events
  • Key Page visits
  • Cost per transaction
  • Cost per click
  • Reach
  • Video Views
  • Reactions

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