Your content contributes to your site’s performance in search, social, email and paid traffic campaigns, each piece of content acts like a stepping stone bringing your customers closer to you.
We audit your existing content using a range of tools and software to provide a current snapshot of how the content on your site is performing against your business aims and objectives.
We will also highlight current strengths, as well as areas for improvement and where there are opportunities to capture additional organic traffic.
Using the results of the content audit and gaining insight in your particular purchase cycle as a starting point, we then develop a content strategy around your customer personas, encompassing your brand, your goals, your ambition and any key insights we have uncovered.
Trust and reputation are critical to any organisation’s success. Your content helps you to build your reputation. Moreover, if you understand how to optimise your content for people based on where they are in the purchase cycle, more are likely to decide in your favour and reward you with their business.
Blogger outreach isn’t a new form of marketing it is an old tried and tested format reapplied to the digital marketplace. In more traditional media toothpaste manufacturers would seek endorsement from Dentists, blogger outreach is no different. When you combine expert opinion with the fact that the average buyer will consult up to ten product reviews before making a purchase you can see how important outreach can be for your brand.
We will plan with you to identify the correct influencers most relevant to your business, we will also advise how to approach your influencers and pitch to them in the most effective way. It is also important to share success from your bloggers in your own media channels.
Online reputation management
If the first page of a search for your brand or one of your related stakeholders (CEOs and MDs etc.) has some negative content associated with it, then this is something you should worry about.
We can help you identify any changes to results for searches relating to your brand and stakeholders, allowing you to assess the best way to proactively address them.
We use a range of tools to gather a constant stream of public online content such as tweets, reviews, Facebook comments, blog posts and news articles.
We then analyse this data to assess whether the content is positive or negative, or more importantly whether what is being said could affect your reputation.