Google Tag Manager Training

  • Discover how to configure event tracking.
  • Explore the benefits and limitations of GTM.
  • Get to grips with the user interface.
  • Install Google Tag Manager.
    Integrate Google Analytics.
  • Learn how to implement tags on your website.

  • Make changes and pushing them live.
  • Measure your website’s performance.
  • See how to create tags, triggers, and variables.
  • Understand how to track transactions.

Want your Google Tag Manager training to cover a topic we haven’t mentioned? Email us and we’ll create a course just for you.

Google Tag Manager (GTM) is a free tool that helps marketers and developers quickly add code to their websites. It can be used to add tracking code, such as Google Analytics or the Facebook Pixel, or snippets of Javascript. It’s designed to be user-friendly but does come with a learning curve.

Our Google Tag Manager training will help you further understand what GTM can be used for. We can walk you through the process of installing the code on your website, making changes to it, and pushing it live. We design all of our training to be hands-on, so that when you feel confident setting up and configuring your own tags after you leave.

The Digital Allies team have been working on client accounts for years and are experienced practitioners as well as great trainers. We use up to date academic sources to ensure our materials are as accurate as possible, and we provide plenty of case studies based on our own experience of using Google Tag Manager.

How to create your own Google Tag Manager training course

  • One of our experienced Digital Allies will contact you to discuss your requirements. At this meeting, we identify your skills gaps and what you want to learn.
  • The next stage is for us to create a draft proposal for what we can offer. This will include information on pricing, times, and a suggested overview of your bespoke training programme. We shape this based on your thoughts and, if needed, will put forward an updated proposal.
  • Once we have established the formalities, we ask all attendees to complete a pre-training self-assessment form. This lets us tailor the content of your specific session to make sure that everyone can take something away.
  • After training, we gather feedback from your group on how you feel the training has helped. We can also develop action plans for each person so that they feel confident putting their new skills into practice.
  • We will then schedule a follow-up session or phone call to discuss your progress and answer any follow-up questions you might have.

Click here to email our training team and get started learning how to manage the tags on your website.

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