STEP 1: DEFINE
We look objectively at your organisation to gain a detailed understanding of how you are currently using digital, and crucially, whether this is working for you or not.
To do this, we have devised a thorough set of deliberately challenging and direct questions.
Not only will these questions help us to make practical recommendations to be implemented for better results for our benefit but also to get you to challenge your thinking.
These questions are a vital part of our process as the information we gather will form the basis for our pragmatic and implementable recommendations for the future.
STEP 2: DEVISE
Following the scoping and understanding session, we get to work developing your digital marketing strategy, which begins with your digital situational analysis.
This clearly outlines the micro and macro environment within your industry, making it possible to understand how your business can add true value to your customers and more importantly, deliver real results.
Using the knowledge gained in in the scoping session, we can overlay a digital transformation roadmap for your business showing:
- Where you are now
- Where you want to be
- How we are going to get you there
- Who is responsible for each stage of the implementation
STEP 3: DELIVER
Once we have finalised and agreed on the strategy, we then move to our delivery phase.
The delivery phase begins once everyone has agreed to the proposed plan, and involves us working closely with you to ensure its effective implementation.
Working in this way ensures that everyone responsible for the implementation of the strategic plan is confident in their role. It also provides internal teams with access to intensive mentoring and training, so that they gain a firm grasp of all digital channels, ultimately becoming better at their jobs.
Once you are comfortable with the overall progress, we step away and move to a bi-monthly ‘Interrogate and Iterate’ basis to ensure you are kept up-to-date with the latest developments in the digital arena.